Thanks to Camp is an initiative from the Canadian Camping Association (CCA) aiming to promote the positive impact camp has had in the lives of millions across the country.
Gabrielle Raill and Stéphane Richard, both camp professionals, wanted to find a concrete way to show that camp is more than just fun, it actually helps children grow, and gives them all kinds of tools to succeed in life.
In the summers of 2016 and 2017, along with their team and dozens of participating camps, they gathered stories from campers, parents, staff and alumni, completing the sentence “Thank to camp…”
In the fall of 2017, these stories will be used for a social media campaign, as a prelude to a country-wide marketing campaign (a first for the CCA!) in late winter. Just in time to let new families learn about the joys of camp before registration season!